"Stay Hazy" Beer Label and Supporting Collateral

Refuge Brewery commissioned custom Anchorman-inspired artwork to brand a collaboration with Stone Brewing: Stay Hazy San Diego.

I paired 70s era hand-lettering with illustrations highlighting the brewer’s favorite scene in the movie and used the artwork in a variety of applications:

• 2” tall labels for 16 oz. cans to be distributed at the brewery, as well as grocery and liquor stores

• Tap handle sticker for use in restaurants, taprooms and bars

• Mounted poster for display in brewery

• Sell sheet to assist sales team

• Social media graphics for posts and stories to promote the product and release event